Transparent Display Market To Exhibit Explosive Growth in Coming Years

The global transparent display market value stood at $524.7 million in 2018, and it is expected to surge to $4,933.6 million by 2024. According to the estimates of the market research company, P&S Intelligence, the market will demonstrate a CAGR of 46.2% from 2019 to 2024 (forecast period). 

The soaring requirement for transparent displays in the advertising sector and the burgeoning need for smart glass are the major factors fueling the expansion of the market across the world. The transparent display market is witnessing a massive rise in the requirement for transparent displays for various outdoor advertisement applications, as these displays improve the aesthetic appeal of advertisements. 


Businesses are rapidly adopting transparent displays for promoting their products via digital signage. The increasing transparent digital signage popularity can be credited to the booming out-of-home (OOH) advertisement industry, which is being driven by the emergence of advanced technology-based retail outlets.

In addition, the overall expenditure in the advertisement industry is surging sharply, because of the growing competition among the players operating in the retail industry. This is subsequently pushing up the requirement for transparent displays, that display information regarding services, offers, discounts, and products in a highly aesthetic way. 

Besides, the rapid technological advancements being made in the healthcare sector are also creating lucrative growth opportunities for the players operating in the transparent display market. Hence, the market will grow substantially in the coming years, mainly because of the rising demand for transparent displays in the advertising sector.

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