Retail Stores Adopting Electronic Shelf Labels to Increase Functional Efficiency

The automation of the retail sector has led to effective warehouse and inventory management, increased physical store management efficiency, and enhanced omnichannel presence for retailers. The accelerating automation rate has also led to the adoption of electronic shelf labels (ESLs) at retail stores as they are useful in scheduling service and delivery and displaying and managing product information.

Additionally, these automated solutions are used for the execution of daily tasks. Thus, the surging focus of retail stores on increased functional efficiency will fuel the adoption of ESLs in the coming years. Moreover, the escalating digitalization rate in this sector will help the electronic shelf label market prosper during 2021–2030. According to P&S Intelligence, the market revenue stood at roughly $800 million in 2020.


 The increasing deployment of ESLs can also be attributed to the burgeoning demand for price optimization among retail stores. ESLs enable easy updates, time saving, and reliability, owing to which retailers gain a competitive edge. In contemporary times, full-graphic e-paper ESLs are preferred over liquid crystal display (LCD) and segmented e-paper ESLs due to the former’s low cost, high energy efficiency, and ability to project graphical objects.

Displays, microprocessors, batteries, and transceivers are the major components of the aforementioned labels, which are based on the infrared, radiofrequency, and near-field communication (NFC) technologies. All these products are available in different display sizes — less than 3 inches, 3–7 inches, 8–10 inches, and more than 10 inches.

Therefore, the soaring focus of retailers on improving functional efficiency and increasing digitization rate in the retail industry will fuel the deployment of ESLs.



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