Rapid Automation in Retail Sector Boosting Electronic Shelf Label Market Growth
A number of factors, such as the soaring need for increased functional efficiency with real-time product positioning, accelerating automation and digitalization, and burgeoning demand for price optimization in the retail sector will steer the electronic shelf label market growth during the forecast period (2021–2030). According to P&S Intelligence, the market generated $800 million revenue in 2020.
Additionally, the lower time consumption and higher profits allowed by ESLs will catalyze the market growth in the forthcoming years. One of the key growth drivers for the market is the rising automation rate in the retail industry owing to the increasing focus of retailers on enhancing the customer shopping experience. The surging requirement for smart automation solutions here can be attributed to the growing complexities in managing large retail stores and warehouses.
ESL systems deliver flexibility and precision in store and warehouse operations, as they offer easy updates, time-saving, and reliability. In recent years, the rising integration of near-field communication (NFC) technology in such systems has become a major trend in the electronic shelf label market, as it helps retailers in efficient stock management and price optimization.
NFC-technology-based ESLs enable retailers to update product information, such as price, discounts, and special offers, by using smartphones and point-of-sale devices. This technology, therefore, allows for contactless and quick data transfer between devices, owing to which ESL manufacturers are focusing on the production of NFC-enabled devices.
This market research report provides a comprehensive overview of the market
Additionally, the lower time consumption and higher profits allowed by ESLs will catalyze the market growth in the forthcoming years. One of the key growth drivers for the market is the rising automation rate in the retail industry owing to the increasing focus of retailers on enhancing the customer shopping experience. The surging requirement for smart automation solutions here can be attributed to the growing complexities in managing large retail stores and warehouses.
Electronic Shelf Label Market Quantitative Analysis, Current and Future Trends
NFC-technology-based ESLs enable retailers to update product information, such as price, discounts, and special offers, by using smartphones and point-of-sale devices. This technology, therefore, allows for contactless and quick data transfer between devices, owing to which ESL manufacturers are focusing on the production of NFC-enabled devices.
- The Future potential of the market through its forecast for the period 2020– 2030
- Major factors driving the market and their impact during the short, medium, and long terms
- Market restraints and their impact during the short, medium, and long terms
- Recent trends and evolving opportunities for the market participants
- Historical and the present size of the market segments and understand their comparative future potential
- Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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