E-Cigarette Market Share, Size, Future Demand, Top Leading Player, and Emerging Trends

The easy availability of vaping devices on several distribution channels will drive the e-cigarette market at a CAGR of 9.2% during the forecast period (2020–2030). The market was valued at $15.7 billion in 2019, and it is expected to reach $39.0 billion by 2030. For instance, manufacturers of vaping products are promoting and selling their offerings through dedicated in-store hubs and kiosks at larger grocery shops and retail outlets.

They are also establishing their outlets and stores to provide a vaping experience similar to that offered at a club. The distribution channel segment of the e-cigarette market is classified into vape shop, hypermarket/supermarket, online, and tobacconist. In 2019, the tobacconist category accounted for the largest share owing to the hands-on experience provided by such settings to customers, which is why this channel is hugely popular among the young population.


The online category is expected to demonstrate the fastest growth in the forecast years. Manufacturers of vaping devices are setting up online stores because they are perceived as the best platform to meet the customer demand with fewer sales and marketing barriers. According to P&S Intelligence, Europe is the leading consumer of e-cigarettes in the world, wherein the U.K., France, and Russia are the most-prominent users. Former and current smokers in the region and those planning to quit tobacco smoking altogether are the primary buyers of these vape products.

The North American e-cigarette market is expected to register rapid growth in the coming years due to the existence of a large number of vape product users. Essentially, the increasing popularity of the vaping culture among the youth of the U.S. will boost the adoption of e-cigarettes in the region. Thus, the rising awareness about human and environmental health and easy availability of vape products will accelerate their adoption in the coming years.

This market research report provides a comprehensive overview of the market
  • The Future potential of the market through its forecast for the period 2020– 2030
  • Major factors driving the market and their impact during the short, medium, and long terms
  • Market restraints and their impact during the short, medium, and long terms
  • Recent trends and evolving opportunities for the market participants
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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